Enjoy this blog that Zack Merrill, CBTP,  wrote for your reading pleasure!

This would probably be the most effective billboard ever created. Especially if it’s typeset correctly and placed in a highly visible area along a major interstate. But most billboards aren’t nearly this effective because most marketing isn’t this simple or obvious. Either the wrong service is promoted to the audience or the offer simply isn’t that great.

The same can be said about most websites. They look great and the creators have worked very hard to convey their message and mission in as few words as possible. That can be utterly frightening when you know the ins and outs of the product you offer. In marketing, the goal isn’t to immediately close a sale as much as the goal of the first date is to get married. It’s to showcase a product you offer to earn attention, trust, curiosity and hopefully start a conversation.

So I would like to start the conversation.

Before joining the InterAction Training team, I was a Branch Manager and Organizational Trainer for a mid-sized community bank. I can un-biasedly say that some of the best third-party tools I was given came to me for free. Those tools are on the Free Stuff page of the InterAction Training website at https://www.interaction-training.com/product-category/free/

I used many of these tools to perform staff evaluations, have difficult conversations, train employees and create countless action plans. It’s not very often that you encounter a 'free gas' situation, but this was certainly one for me. Check out the free articles, worksheets and forms InterAction Training has to offer and let us know what other tools we can provide that will help improve your day-to-day. That’s what we are here to do!

Thank you for another blog post Zack!

Still learning,

Honey